Shaitan producer Anurag Kashyap and director Bejoy Nambiar have been sending bottles of red wine with the collage of all the six characters of the film (Kalki, Rajeev Khandelwal, Gulshan Deviaiah, Kirti Kulhari, Shiv Pandit and Neil) imprinted on it in a psychedelic fashion. Bejoy says, "The liquor bottle plays a very important role in the movie!" Hic hic hooray!