Delhi Belly fame director Abhinay Deo says he loves experimenting with subjects in his films and believes that it is the best way to grow as a creative person.

"I think we have to explore (new things) as creative people because Bollywood is the largest film industry in the world, and we are making films on the same subject again and again, at times to play safe, to earn good business. But unless we experiment, we cannot grow creatively. Audience will not get the chance to watch new things," Deo told IANS here.