Akshay Kumar and Rana Daggubati announced on Wednesday that they are teaming up to create an influencer-led online marketplace, Socialswag. The app, which will be launched in February, will enable fans to connect with celebrities, and other inspirational individuals, through personal interactions.

Kumar commented, "I have seen so many opportunities in the digital domain this year. I believe being able to connect with fans through this platform will give not only me, but my peers as well an additional opportunity in these changing times."