Amitabh Bachchan has lent support to the Maharashtra Fire Services Personnel Welfare Association's safety campaign, Chalo India. The one-minute film will be showcased in cinema halls.

The special song, Chalo India Ab Saath Chalenge Hum, has also been created in which the veteran actor is seen urging citizens to be aware of fire hazards as being careless can prove to be fatal. Big B's baritone will surely make people pay heed to his instructions.