Commercial endorsement deals are often considered the barometer of silver screen appeal. In today's context, youth connect and relatability factors seem to govern the strategies and approach of major brands. No wonder, many plum offers are landing on the lap of young and emerging stars. Not just that, they seem to have largely pipped their industry seniors in the race for endorsements.

Both Ranveer Singh and Alia Bhatt have five endorsement deals in their kitty

Catching them young
One of the reasons for brands largely switching over from senior actors to the Young Turks is that 60 per cent of the country's population is in the 15-35 age bracket. So, a young brand ambassador wields greater influence on this age group in choosing products.