shot-button
Ganesh Chaturthi Ganesh Chaturthi
Home > Entertainment News > Bollywood News > Article > Ekta Kapoor OTT platform offers choice of convenience

Ekta Kapoor: OTT platform offers choice of convenience

Updated on: 22 September,2018 03:09 PM IST  |  Mumbai
IANS |

Ekta Kapoor has said the new age digital entertainment platform offers a whole variety of content as per the convenience of the target audience

Ekta Kapoor: OTT platform offers choice of convenience

Ekta Kapoor

Film and television producer Ekta Kapoor has said the new age digital entertainment platform offers a whole variety of content as per the convenience of the target audience. Ekta is successfully making her mark in the digital entertainment space using the OTT (Over The Top) platforms.


Since Ekta is known for making drama and supernatural shows on TV which is quite opposite of her shows on the OTT platform ALT Balaji and films where she is experimenting with many progressive subjects of the society, she said: "Experiences changed over time, so films have to change based on that. The convenience OTT gives you is the choice that you have now. You don't have to sit through a three-hour movie in a theatre even though you don't like it. Don't like something? Watch something else!"


Ekta was present at the Jagran Cinema Summit on Friday evening.


"Acceptance is the biggest word we should learn. I have as much fun making a show like 'Naagin' as much as promoting a 'Lipstick Under My Burkha'. Mobile is going to decide what people want to watch. They might want to watch both 'Naagin' and 'Narcos' or a romantic movie or a thriller, there's a whole world out there!" she added.

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK