Television tsarina Ekta Kapoor is set to launch a fiction show online under her ALT Entertainment banner that focuses on new age content production.
Television czarina Ekta Kapoor is set to launch a fiction show online under her ALT Entertainment banner.u00a0
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The show will be called Bol Niti Bol and will go online next week. It will be seen on YouTube, Mid-day.com and Rediff.com, said a press statement.
Ekta feels the show will gel well with the youth.
"The concept of the show as well the protagonistu00a0are something every teenager and those young at heart can identify and connect immediately with. There is a freedom of accessing the content whenever they want, keeping in mind how busy teenagers are nowadays! I am sure our young netizens will find a friend for themselves in Niti," she added.
As part of Balaji Telefilms's new media strategy, the company plans to create content for younger audiences on the web and mobile through ALT Entertainment. The movie Love, Sex Aur Dhokha too was made under the same banner.
The content for Bol Niti Bol will be refreshed twice a week. The show will haveu00a017 episodes.u00a0
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