Tinseltown and politics have always had an intrinsic connect. There is nothing like roping in cine idols and popular faces from the entertainment world to draw the crowds and hopefully garner the votes. In the on-going Lok Sabha poll, several actors have tossed their hat into the ring to test their popularity. Last week, Sunny Deol joined the Bharatiya Janata Party. Within hours, he was nominated the party's candidate from Gurdaspur, Punjab. Singer Daler Mehndi is the latest to join the party and was welcomed into the fold by leaders singing his track, Bolo Ta Ra Ra Ra.

Though it is not a new phenomenon - there have always been actors-turned-politicians - the rush by politicians to get film folk to endorse their respective parties is seen as a one-upmanship game. It is well known that some celebrities endorse it for money, especially those who do not harbour ticket aspirations. Others, for a party position and there are those who do it because they want to test new waters.