Neha Dhupia says she had to be goaded quite a bit to throw a goody bag full of condoms and contraceptive pills at a college crowd here to promote her film "Raat Gayi Baat Gayi" but realised it was a great marketing strategy that sent out a positive message.

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"We had gone to the Mood Indigo festival at IIT (Indian Institute of Technology) in Mumbai and I was asked to throw around this goody bag. I said 'No! I'm not throwing it'," Neha said. "But my producer (Rangita Nandy) insisted that 'You must because it's got everything to do with the film'.

"And I was like 'No! What are we trying to project?' But I guess that was her way of promoting the film. We are just mediums. So I said yes to it."