shot-button
Ganesh Chaturthi Ganesh Chaturthi
Home > Entertainment News > Bollywood News > Article > Indias verdict on its celebrities

India's verdict on its celebrities!

Updated on: 27 October,2020 09:05 AM IST  |  Mumbai
Agencies |

TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.

India's verdict on its celebrities!

Alia Bhatt and Katrina Kaif

The Indian Institute of Human Brands (IIHB) released its TIARA Research Report on celebrities as human brands.


60,000 respondents from across India expressed their views on 180 celebrities


The report was released by the coach of the Indian cricket team, Ravi Shastri and Dr Sandeep Goyal, chief mentor of the IIHB.


TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.

As many as 180 celebrities, 69 from Bollywood, 67 from television and 37 from sports were analysed for the report. Over 100 data points were used in the analysis.

60,000 respondents from across India expressed their views on 180 celebrities

Keep scrolling to read more news

Catch up on all the latest Mumbai news, crime news, current affairs, and a complete guide from food to things to do and events across Mumbai. Also download the new mid-day Android and iOS apps to get latest updates.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK