As male grooming continues to thrive, a new nail care and polish collection specifically for men is being launched in November.

EVOLUTIONMAN, a US company selling male skincare and grooming products has developed a series of nail paints and varnishes.

Gentlemen wanting a subtle look can choose nail varnishes such as Pure Matte, whereas the flashier Pure Bling offers a satin finish. There is also a selection of nail paints in somber shades such as gray, with distinctly manly-sounding names such as Pavement, Alter Ego, and Stand Out.