In an industry where sexual fantasies provide sufficient fodder to draw viewers to cinema halls, an entrepreneurial journey to creating an online adult toy store has caught the attention of a production house. Following Madhuri Dixit-Nene's slice of life film, Bucket List, Dar Motion Pictures has decided to chronicle for reel the story of Balaji T Vijayan and Ute Weimer's Lovetreats — a portal that kicked-off business in 2015 to sell the products.

A source from the production house tells mid-day that the husband-wife duo's endeavours to setting up the business, along with their interactions with customers from across India, will form the crux of the film. "What Balaji and Ute realised [after setting up their portal] is that their daring start-up was beginning to have a deep impact on individuals, and society. In a small way, they were solving problems faced by Indians. The learnings from their interactions with customers and the ups and downs in their personal lives, make for a major portion of the film."