Labelling his upcoming film as "Insaaf Ka Tarazu Returns: the Menacing Saga after 34 years", "Darling Don't Cheat" producer-director Rajkumar Hindusthani said he wants to create the same trauma which the earlier film had created after its release.

The poster of the film shows a man dressed in black hood and with a masked face with collage of small stills of group of girls striping, getting threatened by a knife, confined in one room. It also has a menacing tagline, "Nothing thrills men more than the scent of a woman, sight of female skin and the splatter of blood".