Ad filmmaker Prasoon Pandey says there is an "incredible back-story" to how a dozen of India's top actors, including Amitabh Bachchan, Rajinikanth and Mohanlal, came together for Family, his virtually directed short film on the importance of physical distancing, in the wake of the pandemic.

Pandey said Bachchan was most excited about the project and also came up with the idea to include an appeal about helping the daily-wage workers in the film industry. He added that Ranbir Kapoor and Alia Bhatt suggested that the director not limit himself to the Hindi film industry only.