Rihanna has announced her debut television project, launching a fashion series where unknown designers will compete for the chance to dress her when she performs at London's Wireless festival in July.
Rihanna has announced her debut television project, launching a fashion series where unknown designers will compete for the chance to dress her when she performs at London's Wireless festival in July.
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Launching exclusively on UK channel Sky Living HD, it was announced January 26 that the singer will be executive-producing and appearing on the currently unnamed program.
Despite being the current face of Armani Jeans and lingerie, the star is known for championing more obscure designers on the red carpet from time to time.
"I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage," explained the star.
"I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show."
The show will run over ten weeks, challenging the unknown creators to create outfits for a string of celebrities before the ultimate challenge of creating Rihanna's unique stage outfit.
Set to air this summer, it will be presented by Nicola Roberts of UK girl group Girls Aloud, whose fashion credentials include launching her own Dainty Doll makeup range.
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