Salman Khan will be the brand ambassador of the IIFA Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka.

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Salman Khan will be the brand ambassador of the IIFA Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka.

The initiative is part of IIFA Weekend being held in Colombo from June 3 to 5.

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Addressing a press conference here, Salman, who runs the Being Human charity foundation, said he supported IIFA's initiative to build bridges with the Lankan people who have suffered hardships due to the decades-old war that ended last year with the military defeat of the LTTE.

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