The era of pitching the spirit of a film through a window of just 60 seconds or less seems to be drawing to a close. Although there are some actors who swear by tried-and-tested formulas to lure the audience to the theatres, others are coming up with novel strategies to promote (read: sell) their films at a personal level. The latest is Hrithik Roshan, who has pushed the envelope by initiating a ‘Bang Bang Dare’ on social media — throwing fun challenges at his industry colleagues. hitlist takes a look at a few stars who have taken film promotions to a whole new level…

Hrithik Roshan

In the run-up to Bang Bang’s release, the actor has been challenging his friends from the film industry by asking them to perform daring or fun activities. Since he was apparently not keen on the routine city tours and appearances on television reality shows, he came up with the dare-to-do game with fellow actors, asking them to post videos of themselves doing a particular task and adding a #bangbang to it. So far, Shah Rukh Khan, Priyanka Chopra, Ranveer Singh and Farhan Akhtar have successfully responded to his challenges.