In December 2020, mid-day was the first to report that Kiara Advani was set to headline Ashutosh Gowariker’s production, Karram Kurram, which chronicles the creation and subsequent success of Lijjat Papad (Mazedaar lazzatdaar story comes to screen, Dec 5, 2020). Two years later, in October 2022, the actor reportedly exited the project. While director duo Glenn Baretto and Ankush Mohla were apparently in talks with Malavika Mohanan, it is now heard that she too had to pass the film. Eager to roll the movie in August, the makers are said to be hunting for a new leading lady.