Keeping in tune with its family bonding theme Cadbury has roped in TV actress Aishwarya Sakhuja as the face for its upcoming ad campaigns.

Aishwarya Sakhuja new face of Cadbury.

Aishwarya, who is being loved by young and old alike for her portrayal of the sweet and understanding daughter-in-law Toasty in Sony's popular show 'Saas Bina Sasural' seemed to the be the most apt choice.