In a unique gesture for fan groups in Indore, Ajay Devgn has decided to launch the trailer of 'Shivaay' in their midst on August 7. Since the event coincides with Friendship Day, the star felt it was the most apt way to strengthen his bond with fans.

Photo: 'Shivaay' new poster out! Ajay Devgn and Erika Kaar's mid-air romance will leave you thrilled