&quot;When some thing is selling well, then I don&#39;t think there is any problem in increasing the rates. I don&#39;t think anyone should have a problem in that. It&#39;s a give-and-take relationship,&quot; Akshay said. <img alt="Akshay Kumar" src="http://images.mid-day.com/2012/may/Akshay-Kumar_2.jpg" style="width: 500px; height: 627px;" /> Akshay Kumar In 2011, Akshay was appointed the ambassador of the brand, while Amitabh Bachchan endorsed it for two years. The 45-year-old actor, who delivered three hits last year - &#39;Housefull 2&#39;, &#39;Rowdy Rathore&#39; and &#39;Khiladi 786&#39; - will next be seen in &#39;Once Upon A Time In Mumbaai Again&#39; when it hits screens on August 8.

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Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements

Akshay Kumar hikes endorsement fee

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Akshay Kumar hikes endorsement fee

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