Fans were excited and overjoyed as soon as Alia Bhatt's look as Gangubai Kathiawadi was released by the makers of the film. The actress looked a natural as she portrayed the mafia queen on the poster. Alia Bhatt too shared the poster on her Instagram handle and wrote, "Here she is, Gangubai Kathiawadi [sic]."

But even as the film went on floors, first looks were revealed, even the release date of the film (September 11, 2020) was released, the coronavirus pandemic and lockdown resulted in the cancellation of shoots.