Mega star Amitabh Bachchan, who is campaign ambassador of a leading channel's Swachh India campaign, has said that there has to be continuity in cleanliness campaigns, then only we will be able to achieve goal of clean India. Amitabh Bachchan was addressing the media at an event on Tuesday in Mumbai.

NDTV-Dettol Banega Swachh India campaign lends support to the Government of India's Swachh Bharat Abhiyan that was launched by Prime Minister Narendra Modi in 2014, with the target to make India open defecation free (ODF) by October 2, 2019, which happens to be the 150th anniversary of Mahatma Gandhi.