On Monday, Shah Rukh Khan revealed that the first ad of his son Aryan Khan's luxury streetwear brand will be unveiled on Tuesday. Today, the father-son duo shared the video on their social media sites. The ad features Aryan Khan and Shah Rukh Khan, however, they do not share screen in the ad. 

The ad begins with Aryan Khan writing words on a chalk board with a confused expression. He then takes a paint brush and creates a line with red paint on the board and exits the frame. before leaving, he throws the red paint brush on the floor. Shah Rukh Khan enters the frame and picks up the brush and looks at the board before stroking a line with the brush to create a red X.