Having watched her granddaughter interact, and make merry with her family members in USA via a video conferencing app, Asha Bhosle arrived at a conclusion. Over the years, as she climbed the ropes of success in Bollywood, she was approached by aspiring singers hoping to 'make it' in the world of cinema. With lockdown affording her the luxury of time, and technology, access to the entire country, she knew it was time to reciprocate the adulation she had received.

"We launched the Asha ki Asha initiative, asking people to send a two-minute video showcasing their singing skills. We encouraged them to send original renditions," says the veteran, who received 2,500 entries for the competition since she announced it in August.