Ayushmann Khurrana says he was sold to filmmaker Aanand L Rai and director Hitesh Kewalya's vision for Shubh Mangal Zyada Saavdhan because they wanted to make it a quintessential Bollywood movie and not approach it as a cause film.

Khurrana clears the air saying that it will be incorrect to call the film a "serious", "message film" because it is not. "Shubh Mangal Zyada Saavdhan is an out and out entertainer that also gives the right message. It will be incorrect to call this film a serious, message oriented film. It is not. It is a hilarious film that's also slapstick in parts to drive home the message of the film. It has its heart at the right place and it is not a serious film that delves any deeper," Khurrana said.