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‘Bellbottom’ brings back good cheer to audiences, theatre owners

`BellBottom` was the first major Hindi film to hit the big screen in India post the pandemic-induced shutdown of movie halls. The industry hopes things will get better around November with the festive season kicking in

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A still from `Bellbottom`, Picture Courtesy: PR

A still from `Bellbottom`, Picture Courtesy: PR

Espionage biggie ‘Bellbottom’ was released on August 19, 2021, in regions where theatres have opened. Despite the absence of major revenue earners in Maharashtra and theatres opening only at 50 percent capacity, the film is packing in eager audiences.

Kamal Gianchandani, CEO and Chief Business Planning & Strategy PVR Ltd, articulated the industry sentiment when he tweeted, "#Bellbottom gave @_PVRCinemas (& cinemas across the country) reasons to cheer as it continued to hold strong in its second week. Demand at cinemas exceeded supply, we have recorded a massive number of Housefull shows over the weekend @akshaykumar @jackkybhagnani @honeybhagnani."

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