The countdown to the trailer launch of Salman Khan's Bharat began yesterday as he unveiled the first poster of the Ali Abbas Zafar-directed venture. The poster sees the superstar as an old man, replete with grey hair, facial fuzz and glasses. Now, mid-day has learnt that Khan has devised a special strategy to grab maximum eyeballs for his passion project — in the run-up to the promo launch on April 24, the team will release 10 posters over the next 10 days, each showcasing a different look of Khan, leading lady Katrina Kaif and other principal characters.

Says a trade source, "The film charts India's journey from its independence in 1947 to 2010, as witnessed by Salman's character Bharat. Both Salman and Katrina will sport five different looks as they age in the course of the narrative. Since there has been immense curiosity around their on-screen avatars, Salman suggested that each look be released individually. So, over the next five days, the team will unveil five posters, each depicting a decade of his life. While one sees him as a young acrobat in a circus, another has him as a middle-aged naval officer, and one more as a miner. This will be followed by a poster each of Katrina, Tabu, Jackie Shroff, Disha Patani and Sunil Grover."