To beat the Monday blues, the makers of Bhool Bhulaiyaa surprised the fans with the announcement of taking the franchise forward. Due to his popularity and fame, Kartik Aaryan has been roped in to step into the shoes of Akshay Kumar and take the baton ahead of this spooky comedy. After releasing the posters of Kartik Aaryan in his getup of an orange attire with "Om Namah Shivaay" printed on it in Hindi. In one of the posters, Kartik is seen lying comfortably on a bed of skulls where he is also holding a skeleton hand. Interestingly, in all the posters shared on social media, Kartik has captioned them with dialogues from Bhool Bhulaiyaa.

After leaving the audience excited for the film through the posters, Kartik Aaryan took to his social media to share the motion poster of Bhool Bhulaiyya 2. The motion poster is assimilated with his posters and a still of Monjolika's photo frame. The "haunting comedy" returns on July 31, 2020.