When we stepped into Raj Mandir Cinema for Bhool Bhulaiyaa 3’s trailer launch, we bumped into multiple Manjulikas. A few steps later, we were met with several Rooh Babas. Clearly, the makers were setting the mood for the horror comedy’s third instalment that stars Kartik Aaryan, Vidya Balan, Madhuri Dixit-Nene and Triptii Dimri. 

Why did director Anees Bazmee and producer Bhushan Kumar decide to launch the trailer in Jaipur? Aaryan explained, “The first leg of Bhool Bhulaiyaa 2 [2022] was shot here. So, we thought it was only right to kickstart our campaign here.” Balan added that the 2007 edition too was shot in the Pink City.