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Big events put India on world fashion map in 2011

India is definitely more on people's radar than ever before. From being a country identified for its exotic religion and palaces, it's being seen differently today. There is an awareness about Indian fashion and its unique contribution which is different to that of the prescribed dress forms relevant in the western world

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When international pop icon Lady Gaga flew down here, she sported desi designers Nida Mehmood and Tarun Tahiliani's creations and was not the first one to do so. Throughout the year, high profile celebs like Britney Spears and Katy Perry sported Indian designers' creations and helped in augmenting demand for their sartorial elegance.


Pop star Lady Gaga sporting a Tarun Tahiliani creation
(PIC/IANS)


"India is the market to watch out for. So we must credit India first because it has put itself on the global map for so many reasons. It's not just fashion that is being liked and popular, India as a whole is becoming the place to invest in," Suneet Varma told IANS, commenting on the designer fraternity getting the spotlight in the global arena.

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