Films get noticed only when there are any one of the three Khans of Bollywood in it. This may be the widespread assumption, but, of late, the young brigade of tinsel town has proved that there seems to be no dearth of talent in Bollywood. They are acting in movies that showcase their versatility, giving them an edge over their senior counterparts who have been essaying the same type of roles for years and are typecast.

The young guns are gradually carving a niche in the industry. Alia Bhatt, Aditya Roy Kapur, Arjun Kapoor, Parineeti Chopra, Varun Dhawan, Shraddha Kapoor, Sushant Singh Rajput and Sidharth Malhotra may be just a few films old, but are bagging big-banner projects as well as endorsement offers. Time was when trade pundits spoke about how much money was riding on the big stars, but now there is a lot at stake even on the younger lot who are making their mark and are being lapped up for lucrative endorsement deals.