Hype is as much part of the moviemaking business as the film itself. Be it the lead actors' charm or the PR machinery going on overdrive, many projects are surrounded by enormous media build-up before their release. While that may ensure a great opening, it is not necessary that the movie will be a hit. A case in point is Anurag Kashyap's 'Bombay Velvet', which hit the marquee last Friday.

Also read: 'Bombay Velvet' - Movie Review