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How will a four-way film clash pan out in the digital world?

With four films up for release on July 31, for first time in Bollywood, mid-day examines if theres such a thing as a box office clash in OTT world

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A still from Shakuntala Devi

A still from Shakuntala Devi

After Bollywood began exploring digital premiere of films since June, it was only a matter of time before we would witness a clash of movies. Come July 31, four films will compete for viewers' attention — while Vidya Balan's Shakuntala Devi drops on Amazon Prime Video, Nawazuddin Siddiqui and Radhika Apte-starrer Raat Akeli Hai and Kunal Kemmu's Lootcase will stream on Netflix and Disney+Hotstar respectively. They will have a rival in Vidyut Jammwal's Yaara that will have dropped 24 hours earlier on ZEE5. With factors such as screen count and opening weekend collections no longer coming into play, how will a four-way clash pan out in the digital world?

Lootcase
Nawazuddin Siddiqui in a still from Raat Akeli Hai

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