If marketing gurus of the film industry are to be believed, making appearances on TV shows and embarking on multi-city tours are not the only promotional strategies being adopted. Marketing teams are now weaving promos around the film’s theme. So it isn’t really surprising to see Amitabh Bachchan and Boman Irani promote their film, 'Bhootnath Returns', by making public appearances in their character getups.

Varun Dhawan and Nargis Fakhri travelled on a bus as a part of promotions for their latest film