As India starts to prioritise health and fitness, a specialist one-stop destination for authentic health and wellness products is an idea whose time has come. That vision has taken the shape of Hyugalife: the brainchild of ex-Nykaa CFO Sachin Parikh, along with co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon). The parent company, Pratech Brands, have raised $3 million led by Sequoia India's Surge and is now all set to encourage India to be happier and healthier.

The platform entered into a partnership with the country’s leading actor, entrepreneur and fitness icon Katrina Kaif to help them reach their goal.