These days, film theatres and television are not the only medium providing people their daily dose of entertainment. One can witness the increasing number of audiences for content released on the Internet through several digital platforms or channels. While All India Bakchod (AIB), East India Comedy (EIC) and The Viral Fever (TVF) have become the most popular groups producing online content, it is also interesting to see how established Hindi film studios and music labels are steadily exploring the medium.