As the film industry keeps a close watch on box-office figures in the midst of the pandemic, figures from the last six months have established defined trends. Jugjugg Jeeyo was able to break the spell for mid-budget films which had been under-performing until its release. Trade analyst Akshaye Rathi says, “The film brought back the success of mid-range movies, and is bound to clock Rs. 100 crore. It is possibly the only movie in that range that has succeeded. Eventually, its universal appeal has worked in its favour.  Content that unifies every demographic has worked. It is worth noting that the true-blue superstar is storytelling.” 

Rathi points out that while “the biggest stars couldn’t deliver”, their films’ failures would barely affect their popularity. “But this does give us an insight into the audience that we are catering to. The audience is brutally choosy due to the consumption patterns facilitated by OTT platforms. Filmmakers should not alienate any audience.”  He, however, points out that the trends are expected to change over the next six months.