If the overseas schedules of upcoming films are any indication, Bollywood seems to be eyeing East European countries as a hotspot. The region may have been torn by strife in the past, but now the local authorities are throwing open their arms to Bollywood folk by offering incentives and special deals for movie and ad shoots. And where Bollywood goes, the world goes — remember how Hindi films put Switzerland on the tourist map? Taking this as a cue, most other European countries are also keen on welcoming film stars to boost their tourism.

Sofia seduction
Last month, Shah Rukh Khan and Kajol wrapped up a schedule of their upcoming film, 'Dilwale', in Bulgaria's capital city, Sofia. In June, Varun Dhawan and Kriti Sanon, who are also part of the 'Dilwale' cast, shot for a song there.