Promoting a film is not just relegated to press conferences and public appearances anymore. Now it’s all about innovative marketing strategies to create a buzz for the film. Stars brainstorm for unique ideas which help the film be a success at the box-office. From Shah Rukh Khan to Aamir Khan and Hrithik Roshan, they are all trying to outdo each other and come up with the best strategy for their film to grab maximum eyeballs. But recently, some stars are also chipping in to help promote each others’ films.

Katrina Kaif and Hrithik Roshan starred in -Bang Bang-, which released last month. Hrithik took it upon himself to promote the film through his -Bang Bang- dares to other stars including Shah Rukh Khan, Ranveer Singh and Priyanka Chopra

Make or break
Marketing a film is considered to a tough job as it can make — or break a project. The manner in which a film is sold to the audience plays a large role in its success. Thus, stars and filmmakers keep on looking for newer and more innovative ideas to promote their films. As an industry observer puts it, “Today, marketing a film in a good way is a bigger task than making the film itself. A huge sum of money is spent on this activity alone. The more creative the technique, the better the box office results. If a film is not marketed properly, the loss can be mammoth. Coming up with unique ways of getting the audience to the theatre is very important.”