Q. Was there any particular reason to open store in Bandra?
A. The demand has quadrupled. We have a very keen Bollywood clientele, which is close to this area. This apart, youngsters who are making it big are also looking for a place where it’s possible to plan one’s entire wardrobe for the whole season; the store at the Taj Mahal Palace Hotel is too small for such a venture. This is more than clothes — it’s about gifting, product design, too. This kind of appeal emerges when you really know the customer.

Designer Raghavendra Rathore at his new Bandra store. Pic/Pradeep Dhivar

Q. Design is a vast topic. How do you decide on your projects?
A. The key is to customise — it could be designing a product for someone, real estate or designing services. We are working with a hotel chain where the senior management is given a 360-degree view of the world by training them with the help of videos and preparing them for the service sector. With this store, I am looking to connect with those clients. We work in a Lego fashion — interlinked talented personnel from across the globe who are brought in for different projects, and allotted to different projects we take up. Education is a pursuit I am really keen on. We also work with a trust and 15 to 30 % of our clothes are by the women who come from underprivileged backgrounds. We plan to get them to create gifts too.