Updated On: 16 May, 2022 11:39 AM IST | New Delhi | ANI
According to Variety, the 36-minute film has been billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative

AR Rahman. Pic/Sameer Markande
Celebrated music composer-singer AR Rahman's directorial debut venture 'Le Musk' is all set to make its world premiere at the Cannes Film Market's Cannes XR program, which is a dedicated program for immersive technologies and cinematographic content. According to Variety, the 36-minute film has been billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative.
The story of 'Le Musk' has been developed by Rehman from an original idea by his wife Saira and the movie's plot will follow heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory -- that of their scent, the outlet reported.