Two events are bound to catch the attention of the Indian audience — a cricket match, and an Aamir Khan film. What if you club the two? You’ve probably got the attention of more than half the country. And that’s when Khan — as much a marketing whiz as he is a creative spirit — goes in for the kill. It is heard that the actor-producer is set to release the trailer of Laal Singh Chaddha during the strategic time-out session of the Indian Premier League (IPL) final that is slated for May 29.

This is said to be the first time that a movie trailer has been launched during the 15-year run of the IPL. A source reveals, “The trailer will be launched at the Narendra Modi Stadium in Ahmedabad during the match’s three-minute strategic time-out. Aamir and director Advait Chandan will not be present for the event. Every match has two strategic time-outs. The two-and-a-half minute trailer will be shown during the second break. Laal Singh Chaddha is easily Aamir’s most ambitious project, and more importantly, one that he considers the closest to his heart, having worked on it for years. So, he wants to take it to the audiences in the most fascinating way possible.