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Colour of money
Updated On: 20 September, 2011 08:14 AM IST | | Hiren Kotwani
Experts explain why it's proving more profitable for filmmakers to make big-budget films like 'Ra.One'. Plus, a look at five other big-budget films made in recent times...
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Experts explain why it's proving more profitable for filmmakers to make big-budget films like 'Ra.One'. Plus, a look at five other big-budget films made in recent times...
Every few years comes a film that surpasses its predecessors in terms of cost and content.
Even though only Shankar's Robot (Rs 150 crore) with Rajinikanth emerged a hit unlike other expensive films like Mani Ratnam's Raavan (Rs 100 crore) and Anurag Basu's Kites (Rs 110 crore) last year, the coming years will see more big-budget movies releasing in the theaters, starting with Shah Rukh Khan's RA.One this Diwali.
While there are other expensive films like Farhan Akhtar's Don 2, Rakesh Roshan's Krissh 3 and Rajnikanth's Rana coming up in the years ahead, veteran trade analyst Amod Mehra considers RA.One an exception. Despite the expenses on visual effects, he attributes it to competition among investors.
u00a0He explains, "The market is very hot and there are only a handful of big stars like the three Khans Aamir, Salman, Shah Rukh and a proven combination like Rakesh-Hrithik Roshan. Besides, the top stars are doing one film a year. That's why investors are going to any extent to back films featuring these stars.
u00a0
Zindagi Na Milegi Dobara did well in spite of being a multiplex movie. At the same time, people are banking on commercial cinema. For a film like Guzaarish, the going is tough."
Suniel Wadhwa of 52 Weeks Entertainment Inc reasons that the price of films like RA.One, Krissh 3, Don 2 and Rana is justified because of the content. "SRK's RA.One took a while to make, plus it's a super-hero film.
Naturally, you'll have the visual effects. Not to forget the 3D experience. That pushes up the cost of production," he says, adding that this doesn't matter given the movie will open in over 3500 screens during a festival like Diwali. "October 26 is a Wednesday, so it has a five-day weekend.
Every few years comes a film that surpasses its predecessors in terms of cost and content.
Even though only Shankar's Robot (Rs 150 crore) with Rajinikanth emerged a hit unlike other expensive films like Mani Ratnam's Raavan (Rs 100 crore) and Anurag Basu's Kites (Rs 110 crore) last year, the coming years will see more big-budget movies releasing in the theaters, starting with Shah Rukh Khan's RA.One this Diwali.
While there are other expensive films like Farhan Akhtar's Don 2, Rakesh Roshan's Krissh 3 and Rajnikanth's Rana coming up in the years ahead, veteran trade analyst Amod Mehra considers RA.One an exception. Despite the expenses on visual effects, he attributes it to competition among investors.
u00a0He explains, "The market is very hot and there are only a handful of big stars like the three Khans Aamir, Salman, Shah Rukh and a proven combination like Rakesh-Hrithik Roshan. Besides, the top stars are doing one film a year. That's why investors are going to any extent to back films featuring these stars.
u00a0
Zindagi Na Milegi Dobara did well in spite of being a multiplex movie. At the same time, people are banking on commercial cinema. For a film like Guzaarish, the going is tough."
Suniel Wadhwa of 52 Weeks Entertainment Inc reasons that the price of films like RA.One, Krissh 3, Don 2 and Rana is justified because of the content. "SRK's RA.One took a while to make, plus it's a super-hero film.
Naturally, you'll have the visual effects. Not to forget the 3D experience. That pushes up the cost of production," he says, adding that this doesn't matter given the movie will open in over 3500 screens during a festival like Diwali. "October 26 is a Wednesday, so it has a five-day weekend.
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