As the COVID-19 pandemic has made many organisations and individuals help people - to highlight and support the work of these Good Samaritans and create an impact, Diana Penty with Ketto India has launched the campaign `#EveryLifeMatters.`

Within a week of its launch, the `Cocktail` star has managed to support various small groups in their relief activities, thus, in turn, helping the people in dire need of funds, food, and medicines.