Yesterday, Katrina Kaif announced on Instagram that she will be launching a beauty line on October 22. The Bharat actor had been planning it for the past two years. Kat shared a picture (above), which bears an uncanny resemblance to that of reality TV star Kim Kardashian West's KKW Beauty ad (top).

"Gandi art direction or coincidence? Choose one (sic)," wrote @dietsabya, an Instagram account dedicated to exposing copycats. Kat preferred to keep mum.