Kapoor, the joint managing director at Balaji Telefilms, launched Institute Of Creative Excellence (ICE) in Mumbai in 2010 to provide industry-related courses and to bridge the gap between demand for and supply of professionals.u00a0"We realised that 40 percent of applications to our Mumbai institute came from the north, and since Delhi is the hub of north India, we decided to have a set-up here," Anurag Gupta, CEO, ICE, told IANS.