Content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens shares why her content is doing well in rural India.

Speaking about the same Ekta Kapoor shares, "There's no secret sauce I think there is nothing like rural market, I think there is an India there is a very exposed India and there is not very exposed India and you are giving them a taste of what they will find aspirational like its very simple, I keep a lot of lights, a lot of gold, a lot of red, a lot of tradition, a lot of drama, because that appeals to mass India. I may not watch it but I have that much respect, and if it does work then you slowly come to know your audience through your job."