The story goes something like this: Sebastian Manes, buying director of UK’s top departmental store, Selfridges, visited Mumbai’s Bombay Electric and fell in love with the brand. The result was an invitation to create a space for it in the centre of the Oxford Street flagship store in London for 10 weeks. This collaboration started two days ago. “Bombay Electric is a personal edit of the energy, colour and incredible design explosion of the new India. It is a dream to bring the underground aesthetic of Mumbai to my home city, London, thanks to Selfridges,” says Bombay Electric’s London-born founder Priya Kishore.

Bombay Electric at Selfridges London