The teaser of the south film industry's magnum opus, Sye Raa Narasimha Reddy, was unveiled on Tuesday at a plush hotel in Mumbai's Juhu area. Present at the trailer launch was Dr Chiranjeevi, the megastar of south films, Ram Charan, the film's producer along with its distributors Farhan Akhtar and Ritesh Sidhwani. The duo's Excel Entertainment is distributing this film, and they looked quite excited to be associated with such a stellar project. 

At the teaser launch event, Farhan Akhtar was asked a question about Sye Raa Narasimha Reddy clashing with the Hindi film, War, at the box office. War features Hrithik Roshan and Tiger Shroff in pivotal roles, and Hrithik is a dear friend to Farhan. This film, too, produced by Yash Raj Films' is made on a heavy budget. Would clashing at the box office be profitable for both the films? To which, Farhan Akhtar said, "Tiger Shroff is also my friend. But the fact is that we should go beyond these whole things that two films cannot release on the same day. There are enough screens, enough of an audience for two films release on the same day and do well."